OUR SUSTAINABILITY STRATEGY
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We have set up an innovation-driven and robust framework to give our actions a roof, further scaling our impact and implementing a process of continuous improvement.
Our actions have to be validated and put into the context of long-term goals in line with the Sustainable Development Goals. To set up stable yet dynamic methods and processes is to bring quality into the task. Given the complexity of sustainability, it is all the more important.
Our new sustainability strategy is built around six different action fields based on eight sustainability pillars, visible throughout our branding, both digital and tangible, as “Commited to” symbols.
NATURE AND ENVIRONMENT
GUESTS
EMPLOYEES
COMMUNITY AND HERITAGE
PARTNERS
MINDFUL GROWTH
We see those action fields as spaces for innovation where internal and external experts come together to debate what ALHs aspirations, potentials and challenges consist of. Our action fields give a structure to our sustainability program. They are created to hold and guide it in the long-term.
The future of hospitality
The future of hospitality is sustainable. We commit to walking the talk and acting to improve our positive impact and decrease our negative impact. The urgency of taking action combined with the sheer scope of the tasks ahead can be overwhelming. This is why we combine it with one of our key strengths: operational excellence. A facilitated internal process, an active stakeholder dialogue, strong tools and methodologies as well as external validation make progress happen. The hospitality industry should be at the forefront of sustainable development. There is a lot to do.
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